• Creation of LinkedIn Ad Campaigns for the Dispute Resolution team, boosting profile visibility (50K+ impressions)
• Aided in event planning and execution for corporate events, including open houses, happy hours, and conference dinners
• Generated CRM-driven Salesforce campaigns, ensuring consistent communication with clients and potential leads
• Spearheaded the Salesforce Cleanup initiative, updating CRM database with up-to-date information for over 1500 contacts, streamlining Salesforce processes to support the service line teams
• Led the Project Profile Initiative, improving the process, writing 20+ project profiles and publishing 8+